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Service

Branding

A name, logo and voice that feel like your company and hold up everywhere.

Our approach

A logo is not a brand. A brand is what people remember when they hear your name. We start with the business: who you serve, why they choose you and how you want them to feel after they meet you.

We interview the founders and two or three customers. We study competitors and note where everyone sounds the same. Then we pick a position that is true for you and hard for others to copy.

What you get

  • A one-page brand strategy with audience, promise and proof points
  • A logo in three versions: full, compact and mark only
  • A color palette with light and dark values and tested text pairings
  • Type choices with sizes for web and print
  • A voice guide with words to use and words to avoid
  • Starter templates for slides, social posts and email signatures

Every logo comes with clear space rules and minimum sizes. Your team should never have to guess how to use it.

Timeline

A full brand project takes five to seven weeks. A refresh of an existing identity takes about three.

  1. Weeks 1 and 2: research, interviews and strategy
  2. Weeks 3 and 4: three logo directions, then one chosen and refined
  3. Week 5: color, type and the voice guide
  4. Weeks 6 and 7: templates and final files

We deliver the files in the formats you need: SVG, PNG, PDF and a web font package.

We stay involved after launch if you want us to. Many teams ask for a short check-in when they first use the new templates, so we can catch small mistakes early and add real examples to the guide.

How we work

Every service follows the same four steps

You always know what happens next, who is doing it and when you will see it.

  1. Discover

    We start with a workshop and a short interview with your team. We study your goals, your customers and your current site, then agree on the scope in writing.

  2. Design

    We build the layouts and test them with real people before development begins. You see real content early, so every decision is made with the final words and images in view.

  3. Build

    We develop the site or app in short steps, with a working preview at the end of each one. You can check progress at any time, and we test on real devices before launch.

  4. Grow

    After launch we track results, fix what does not work and plan the next steps. Each month you receive a short report with what changed and what we recommend next.

Want to talk about this service?

Tell us what you need. We reply within one working day, with a plain-language plan.

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